Not properly conducting beta testing:

Mobile app crashes account for more than 70% of app uninstalls. Correction of errors that were missed during internal testing is made easier with the help of beta testing. While most problems are caught through internal testing, some do manage to slip detection.

Beta testing is done in the closing stages of software development. It entails testing an app that is almost complete.

Issues including poor design, latency, and security flaws can be found and fixed during beta testing.

You can prevent negative feedback and give customers a great experience by completing thorough beta testing and fixing any errors.

Beta testing can help your application get great reviews and favourable comments, which can increase downloads.

Neglecting pre-launch marketing:

If you don't use pre-mobile launch marketing, you can notice that app downloads and discovery are slower. Your apps should catch the attention of your users. No matter how great your app is, it won't matter if you don't have a solid pre-launch marketing strategy in place. To maximise the benefits of your pre-launch marketing efforts, you must also be active.

Additionally, you can advertise your app online and through additional channels including radio ads, billboards, and promotional activities. Additionally, social media marketing is both affordable and successful. Your software will get the attention it merits if you highlight its distinctive features and how it can benefit users.

Insufficient market research:

If the application offers a special feature or functionalities that are better than those presently available, it will be a success.

By conducting market research, you can identify areas where you can concentrate your efforts and set yourself apart from your rivals. If you do little to no market research, you run the danger of producing a comparable or uninteresting app.

Instead of adding the feature later, which is time- and money-consuming, you can identify the focus areas via market research before constructing the app.

Your app will remain relevant in the market if you regularly release new and exciting features thanks to the fresh ideas you get from market research.

Not having a release date:

Choosing a release date aids in building anticipation for your marketing team. Through social media, news websites, and periodicals, you can advertise your app. A countdown to the launch date may tempt users. By establishing delivery dates, you might also be able to prevent delays in the creation of your application.

Conclusion:

The mobile app development market is huge. Importantly making the app effective needs close user interaction, resolving problems and errors and enhancing the app performance and user experience.

Hope you have learned about the app launch mistakes? Any queries about app development? Just get in touch with Stellar Digital is the best mobile app development company in India and our team more than happy to help you out with your project. Simply visit stellardigital.in and checkout our mobile app development services.